portfolio
Jessica
Carreiro
Telling stories is what I do. Whether it’s for magazines like Marie Claire and Paste, or for brands like Scotts Miracle-Gro and Pens.com, I specialize in developing creative copy that delivers engagement, results, and, yes, a lot of fun too.
Brands At a Glance
Pens.com
Scotts Miracle-Gro
BuzzFeed
Energy Muse
Sr. Copywriter
Contract Copywriter
Freelance Copywriter
Sr. Copywriter
Best of Their Inbox
An assortment of emails I wrote for Greendigs, helping to establish the brand as a resource for advice on plants & interior design
Creative Campaigns
Campaigns should deliver both sales and stories. My work syncs these two essential needs cohesively across channels.
Brand
Result
Pens.com
Drove a 3.5% increase in overall sales from homepage, and increased AOV by $100.
Brand
Result
Pens.com
Increased category sales by 60%
Stories That Work
At Greendigs, I helped establish an informational LEARN & GROW section full of recipes, design tips, and plant guides. This offered more value and further defined the brand’s position as the place to find plants that elevate your space.
At Pens.com, I started a Small Business Highlight series to feature our customers and show how they’re using our products to boost their business. This humanizes the brand and increases trust among new customers.
Where Content Meets Customer
My idea for a Shop By Industry section resulted from reading customer reviews. Seeing that customers enjoyed how perfect a product was for their autobody shop or real estate business was a key insight into a shopping experience we could provide. With content gap analysis and SEO research, we were able to confirm this hypothesis.
We marketed this as a homepage campaign feature (upper right), and as an evergreen collection (lower left and right) with easy ways to personalize your shopping experience.
Saying Hello, for Fewer Goodbyes
In this Welcome Series for Pens.com, we introduce the brand as a small business’s partner for all their marketing needs—whether that’s budget-friendly sales, trendy merch, or ideas for their next marketing campaign.
To reduce hesitancy and drive a first purchase, we highlighted quotes and imagery from our customers, gave tips on how to use our products to grow their business, and educated prospects on the stats behind why promotional products work.
Brand New You
Rebranding allows you to rediscover what your business is all about. In rebranding Pens.com, we focused on providing the best value on the merch that gets small businesses noticed.
I used that focus to create the tagline our team selected for Pens.com: Spend Less. Brand More.
We decided that “more” could be the defining angle for Pens.com. So I adapted our value props to convey all the ways our company delivers more for our customers. This concept is at the core of everything we now create.
Contact
Phone
562•833•4364
Email
jcarreiro57@gmail.com
LINKEDIN
https://www.linkedin.com/in/jessica-carreiro-24881a115/