portfolio

Jessica

Carreiro

Telling stories is what I do. Whether it’s ​for magazines like Marie Claire and Paste, ​or for brands like Scotts Miracle-Gro and ​Pens.com, I specialize in developing ​creative copy that delivers engagement, ​results, and, yes, a lot of fun too.

Brands At a Glance

Pens.com

Scotts Miracle-Gro

BuzzFeed

Energy Muse

Sr. Copywriter

Contract Copywriter

Freelance Copywriter

Sr. Copywriter

  • Supervises 4 ​copywriters
  • Writes and edits ​blogs, emails, ​PLPs, catalogs & ​scripts for paid ​ads
  • Contributed to a ​successful rebrand & ​new Brand Style Guide
  • Worked on sub-brand Greendigs, developing its voice & tone
  • Helped ideate "Learn & Grow" category for enriched PLP content
  • Wrote emails, blogs & site copy
  • Worked on sub-brand Lunarly, a monthly subscription box
  • Wrote blogs, ​emails, package ​inserts, PDPs, &
  • Helped to develop the brand's voice & tone
  • Wrote blogs, PDPs, PLPs, emails, print, product inserts, site copy & more
  • Worked on two books

Best of Their Inbox

An assortment of emails I wrote for Greendigs, helping to establish the brand as a resource for advice on plants & interior design

Brushstroke Arrow Smooth Curve Down Small

Creative Campaigns

Campaigns should deliver both sales and stories. My work syncs these two essential needs cohesively across channels.

Brand

Result


Pens.com

Drove a 3.5% increase in overall sales from homepage, and increased AOV by $100.

Brand

Result

Pens.com

Increased category sales by 60%

Stories That Work

At Greendigs, I helped establish an ​informational LEARN & GROW section full of ​recipes, design tips, and plant guides. This ​offered more value and further defined the ​brand’s position as the place to find plants that ​elevate your space.


At Pens.com, I started a Small Business Highlight series ​to feature our customers and show how they’re using ​our products to boost their business. This humanizes ​the brand and increases trust among new customers.

Where Content Meets Customer

My idea for a Shop By Industry section resulted from reading ​customer reviews. Seeing that customers enjoyed how perfect a ​product was for their autobody shop or real estate business was a key ​insight into a shopping experience we could provide. With content ​gap analysis and SEO research, we were able to confirm this ​hypothesis.


We marketed this as a homepage campaign feature (upper right), and ​as an evergreen collection (lower left and right) with easy ways to ​personalize your shopping experience.

Saying Hello, for Fewer Goodbyes

In this Welcome Series for Pens.com, ​we introduce the brand as a small ​business’s partner for all their ​marketing needs—whether that’s ​budget-friendly sales, trendy merch, ​or ideas for their next marketing ​campaign.


To reduce hesitancy and drive a first ​purchase, we highlighted quotes and ​imagery from our customers, gave ​tips on how to use our products to ​grow their business, and educated ​prospects on the stats behind why ​promotional products work.

Brand New You

Rebranding allows you to rediscover what your business ​is all about. In rebranding Pens.com, we focused on ​providing the best value on the merch that gets small ​businesses noticed.


I used that focus to create the tagline our team selected ​for Pens.com: Spend Less. Brand More.

We decided that “more” could be the defining angle ​for Pens.com. So I adapted our value props to convey ​all the ways our company delivers more for our ​customers. This concept is at the core of everything ​we now create.

Contributer to...

You can also find my writing in publications like these.

Contact

Phone

562•833•4364

Email

jcarreiro57@gmail.com

LINKEDIN

https://www.linkedin.com/in/jessica-carreiro-24881a115/